Privacy Policy

Information we collect

We may collect personal, account, booking, payment, communication, device, and service-use information. This may include:

• Name, email address, phone number, institution, department, and account details.
• Test bookings, sample labels, sample descriptions, pickup/drop-off details, uploaded reports, and special instructions.
• Payment references, product orders, laboratory bookings, wallet transactions, coupon usage, invoices, refunds, cancellations, and dispute records.
• Products viewed, cart contents, wishlist items, purchase history, reviews, ratings, and product enquiries.
• Shipping and billing addresses, delivery preferences, courier details, and order fulfilment information.
• Messages, callback requests, support enquiries, notifications, buyer–merchant communications, and laboratory communications.
• Browser, device, IP address, cookies, analytics data, advertising attribution data, and security logs.

How we use your information

We use information to process product orders and laboratory bookings, manage carts and wishlists, verify payments, arrange delivery, pickup, or drop-off, communicate with merchants and partner laboratories, manage refunds and disputes, provide customer support, improve services, prevent fraud, enforce marketplace rules, and meet legal or operational requirements.

Testing and sample-related information

Information you provide about samples, tests, reports, medical or scientific context, and laboratory instructions may be shared with the relevant partner lab or service provider only for the purpose of processing your requested service.

Medical and sensitive information

Some services may involve health, diagnostic, biological, chemical, or research-related details. We treat such information with additional care and only use it for the purpose of service delivery, support, reporting, verification, safety, and compliance.

Payment information

Payments may be processed through third-party payment providers such as Paystack, Stripe, wallet systems, or other approved processors. We may store transaction references, order IDs, payment status, and related records, but we do not store full card details on our servers.

Cookies and analytics

We may use cookies, local storage, analytics tools, advertising and conversion technologies, and similar technologies to keep users logged in, remember cart and wishlist sessions, measure website performance, improve pages, detect abuse, understand how users interact with Analysis Africa, and evaluate product or advertising performance. These services may include Google Analytics, Google Ads conversion tracking, Google Merchant Center integrations, and Meta/Facebook technologies where enabled.

When we share information

We may share only the information reasonably necessary with partner laboratories, merchants, suppliers, payment processors, couriers, logistics or pickup teams, email/SMS providers, hosting and analytics providers, fraud-prevention services, legal authorities where required, and internal support or administration teams.

Merchant and laboratory accounts

For merchants and partner labs, we may collect business names, lab names, addresses, service areas, payout details, uploaded test information, articles, logos, operating hours, and verification details needed to manage marketplace services.

Marketplace products and orders

Analysis Africa operates a multi-vendor marketplace where independent merchants, laboratories, suppliers, and service providers may list and fulfil products or services. When you place an order, we may share only the information reasonably required to process and fulfil that order, including your name, delivery address, telephone number, email address, ordered items, order notes, and payment status.

Merchants and service providers must use this information only for order fulfilment, customer support, returns, refunds, legal compliance, and other purposes directly connected to the transaction. They are not permitted to use customer information for unrelated marketing or unauthorized purposes.

Delivery and logistics information

Where delivery, pickup, shipment, or sample transportation is required, we may share necessary information with courier companies, logistics providers, dispatch riders, pickup teams, and delivery partners. This may include your name, telephone number, delivery address, order reference, delivery instructions, and the items or samples to be transported.

Product reviews, ratings, and public content

Reviews, ratings, questions, comments, and other content you submit may be displayed publicly alongside products, services, merchant profiles, or laboratory listings. Do not include confidential, medical, financial, or other sensitive personal information in public reviews or comments.

Fraud prevention and marketplace security

We may use automated and manual checks to detect suspicious transactions, payment abuse, fake accounts, unauthorized access, misleading listings, prohibited products, chargebacks, and other activity that may threaten customers, merchants, laboratories, or the platform.

International sellers and data transfers

Some products, laboratories, merchants, service providers, payment processors, hosting providers, or logistics partners may be located outside your country. Where necessary to provide a service or fulfil an order, information may be processed or transferred internationally in accordance with applicable data-protection requirements and appropriate safeguards.

Uploaded files and reports

Files uploaded during checkout, support, or merchant operations may be stored and shared only with the relevant team or lab for processing the request. Do not upload documents that are unrelated, illegal, unsafe, or not required for the service.

How we protect information

We use practical administrative, technical, and access-control measures to protect information. However, no website, payment system, or online transmission is completely risk-free. Users should also protect their passwords and account access.

How long we keep information

We keep information for as long as needed to provide services, resolve disputes, keep transaction records, support users, comply with business/legal obligations, prevent fraud, and maintain service history. Some records may be retained after account closure where required.

Your choices and rights

You may request access, correction, update, or deletion of certain personal information, subject to identity verification, technical limitations, ongoing orders, payment records, legal obligations, fraud-prevention needs, and record-keeping requirements.

Children’s privacy

Analysis Africa is not intended for unsupervised use by children. Where a minor’s sample, medical test, or laboratory service is booked, it should be done by a parent, guardian, school, institution, or authorized adult.

Updates to this policy

We may update this Privacy Policy to reflect service changes, legal requirements, payment integrations, marketplace updates, or security improvements. The latest version will be posted on this page.